Tru Bloom

Brand Identity
Packaging Design
Social Media

Scope of Work

Tru Bloom, led by owner Vance Thompson, is the first licensed adult-use cannabis cultivator in Akwesasne Mohawk Territory, located in Franklin County, New York. We worked together to refine Tru Bloom's visual brand identity, encompassing a clean and minimal logo, along with redesigned labels for their bud jars. The goal was to elevate Tru Bloom's image, ensuring it reflects the quality of their products and positions them as market leaders in the adult-use cannabis sector within Akwesasne and beyond.

The color palette played an important role when it came to the packaging and label designs. Striving for an elevated and bold feel, we predominantly went for black and white, spicing it up with a subtle color gradient that mirrors the strains. A gentle blend of calming yellow and turquoise embodies the serene feel of an indica, while a vibrant mix of bold pink and orange captures the energetic essence of a sativa.

Design Notes

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