SERVICES

It's time to finally stand out and get noticed with a hand-crafted, memorable, and one-of-a-kind brand that empowers you to confidently tell your story and grow your business.

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Upgrade from DIY to expertly crafted custom branding

Chances are, you've tried piecing together a logo or brand identity on your own. Maybe you've felt frustrated because what you've created doesn’t reflect the high quality of what you offer. If you’re:

  • Tired of a generic look and crave a unique, custom design

  • Seeking guidance on visual consistency on social media

  • Aware that inconsistent branding is costing you

  • Unhappy that your logo doesn't match your product quality

  • Fed up with choosing random colors or fonts for every post

  • Feeling that your brand doesn’t stand out or has outgrown its current look

...then it’s time to embrace a professional approach that transforms your brand into something exceptional and memorable.

Full Service Branding

Perfect for established businesses ready to elevate their brand with a complete, custom-designed identity.

Dive deep into the essence of your brand with our comprehensive design experience. We’ll start by understanding your business goals, audience, and the unique vibe that sets you apart. This thorough discovery process ensures your brand aligns perfectly with your vision and resonates strongly with your customers, providing consistency and confidence across all touchpoints.

deliverables typically include:

  • Brand Questionnaire

  • 1-hour Discovery Call

  • Creative Direction + Curated Moodboard

  • Custom Logo Suite

  • Color Palette & Font System

  • Supporting Brand Elements (Patterns, Illustrations, Textures, etc.)

  • Social Media Profile Photos

  • Instagram Templates (3 Post Templates, 3 Story Templates)

  • Extensive Brand Guidelines

Brand Intensive

Perfect for emerging brands that need to establish a strong foundation quickly and affordably.

Not quite ready to invest in full service branding? My Brand Intensive is a simplified version of my Full Service Branding, condensed into just two weeks. Ideal for new businesses, it focuses on establishing the essential elements of your brand, allowing you to launch quickly, maintain consistency, and look professional right from the start.

deliverables typically include:

  • Brand Questionnaire

  • Curated Moodboard

  • Custom Logo Suite

  • Color Palette

  • Font System

  • Brand Cheat Sheet

Custom Illustration

Elevate your brand or capture cherished moments with custom illustrations that go beyond the ordinary.

From creating eye-catching brand merch graphics to crafting personal illustrations perfect for gifting or unique products, I'm here to turn your ideas into captivating visual stories.

Whether it's lively lake illustrations for mugs to keep at your camp, a distinctive wedding logo gracing invitation suites, or any other special project, custom illustrations add a unique touch to your narrative. Reach out today, and let's bring your vision to life!

Add-Ons

  • Store Signage

  • Label Design

  • Price List

  • Menu Design

  • Email Templates

  • Merch/Apparel Design

  • Business Cards

  • Brochure

  • Brand Icons/Illustrations

  • Thank You Card Design

  • Stickers

  • IG Feed + Social Templates

Custom Squarespace Website

Available exclusively to clients who have completed the branding phase with us. Please inquire for a custom proposal tailored to your specific needs.

kind words

“I had an amazingly fun and easy experience creating my logo/brand and website with McKenna Sherrill Design Co.! McKenna made the process very efficient and uncomplicated – she had a clear process for us to work through and was timely and highly communicative. She was also creative and great at listening for what I wanted - I was thrilled with the results!”

-Liz Marino, Liz Marino Coaching

the process

  • Through a balance of questionnaires and in-person strategy, we’ll define a creative direction for your brand that aligns with your business goals and what sets you apart in the eyes of your customers.

  • You sit back and get other stuff done, while I pull out my sketchbook, and start crafting your custom designs and illustrations. Then, we’ll refine until you’re happy with everything.

  • Your new designs are ready to share with the world! You’ll receive all final files in an organized folder, along with a Brand Style Guide with instructions and tips on how to move forward, so you feel completely confident executing your visual presence.

Throughout the process, I’ll keep you up to date with clear communication and guidelines around where we’re at, what you can expect next, and any decisions or feedback you’ll need to provide along the way.

“McKenna approaches every task with not only excellent design sense and creativity, but artistry. If you’re in love with a particularly special detail, don’t be surprised if you find out she drew it herself! She’s always willing to go above and beyond to create something absolutely stunning.”

– Allison Gerlach, Copy Wise

Kind Words

We may be a good fit if…

You’re looking for a warm, vibrant, and colorful brand design that weaves in the details of your story to create something totally meaningful and unique

You value craftsmanship and skill as part of the creative process, and prioritize quality over quantity

You appreciate a collaborative, streamlined process

You’re ready to invest in making your business stand out through good design and want to collaborate with a design partner to make it happen

FAQ’s

  • Looking for just a logo? While I don't offer logo-only designs, I understand that starting with the basics is important. A logo is a vital piece of your brand's puzzle, but it works best as part of a broader branding strategy. That's why I recommend my Brand Intensive package, designed to equip you with all the essentials—like a logo suite, brand color palette, font pairings, and a brand cheat sheet—in just one week. It’s perfect if you're looking to get up and running with a cohesive brand identity that's both strategic and comprehensive.

  • Yes! A non-refundable 30% deposit is due to hold your spot on my calendar. The remaining payments are spread out throughout the rest of our project so that you can confidently invest in your business.

  • With every project, I offer two rounds of revisions. If you want to add more revisions, a $100 charge will be added to your final invoice for each extra round (though I have to say, this very rarely happens!).

Finally feel as confident in your brand’s visuals as you are in the rest of your business.