About McKenna Sherrill Design Co.

Where every brand is carefully crafted to radiate confidence.

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Bring more beauty to the world by helping creative entreprenuers and artisans stand out and grow with confidence through carefully crafted branding and design.

my mission

Hi there, I’m McKenna!

I have always been a creative person so once I had that ah-ha moment and discovered that I could turn my love for creativity and art into a profession, it was game over. I knew I had to get my BFA in Graphic Design and Studio Art.

But it wasn’t until I worked with a small design studio, then a larger agency specializing in hospitality and luxury lifestyle brands, that I discovered the inspiring world of brand identity design. I loved the process of learning about each client and distilling everything into a memorable mark that represented them well, and eventually was given the role of lead designer for each brand development project.

In 2020, McKenna Sherrill Design Co. was born – a boutique studio founded to support and uplift other creatives through strategic, artistic designs that tell a story and make the world more beautiful. When I’m not dreaming up new designs, you’ll probably find me hiking/camping in the White Mountains with my fiance, thrift shopping, snuggling our two kitties Zeus and Simba, or working on yet another DIY house project!

PAINT (AND DRAW AND SKETCH) BY NUMBERS

60+

clients served across multiple industries: wineries, cafes, interior designers, artists, wedding venues, and more!

7+

years with agencies and design studios developing brand identities and print/digital marketing assets

500+

Logo concepts designed for clients, licensing collections, and passion projects

1,000+

hours (and counting!) spent reading, taking courses and workshops to improve my skills as a designer

The philosophy behind every design

Celebrate the small stuff

I believe that the little things add up, which is why I love supporting solopreneurs and small businesses passionate about doing great things in the world and their communities. I celebrate the small wins that lead to big impact. And I’m inspired by the small pieces of your story and the process of weaving them into meaningful brand identities that help make your dreams happen.
Passion and care

I treat your business like my own: with passion and care. I prioritize clear communication and processes so you always know where we’re at and where we’re going. And I ensure your brand’s visuals reflect the same quality and thoughtful attention to detail you pour into every other aspect of your work.
Own your story

I showcase the best of who you are and what makes you unique, so you can be fully, confidently, and authentically yourself in your branding. That means infusing the story behind why you do what you do into your visual design and making sure that your path as a business owner—and your vision for the future—are reflected in every aspect of your brand.
Radiate kindness

I love doing work that makes the world a better, brighter place—and I love partnering with people who are doing the same in their own businesses. I always strive to look for the good and celebrate the little things that make life more joyful and beautiful.
Empower creativity

I’m passionate about helping my clients express and realize their own brand of creativity through visual design. I’m your collaborator and partner in the creative process, and I create brands that are truly artistic in their own right: memorable, one-of-a-kind, and loaded with connection and meaning.

Good design isn’t just about the big-picture stuff. Details matter, and the process is as important as the result.

COMPREHENSIVE DISCOVERY

Through questionnaires and in-person discovery sessions, I listen to understand your business goals, vision for your brand, and the small details that will best tell your story and capture what makes you unique.

the process

CLEAR TIMELINES

At the beginning of each project, we’ll set clear milestones for each stage of development. You’ll know exactly when to expect each round of designs for review, as well as when the project will be concluded so you can plan the rest of your marketing.

CONSISTENT COMMUNICATION

Throughout the project, I’ll keep you posted on what I’m working on, what I need from you, and what to expect next. I’ll also explain the thought process behind each design and share guidelines for giving feedback so you never feel like you’re struggling to express what you’d like to see from your design.