Happyeeats
Brand Identity
Packaging Design
Social Media
Scope of Work
Happyeeats, an indigenous-owned cafe in upstate New York, serves up nourishing delights, from organic smoothies and juices to wholesome salads and wraps. Born from a commitment to community wellness, founder Victoria, currently pursuing a master’s in Clinical Nutrition, noticed a gap in accessible, nourishing food options in her area. Hence, Happyeeats was born, offering busy customers the ease of enjoying nourishing bites through online orders, walk-ins, and grab-and-go options.
PROJECT GOAL
Create an authentic, vibrant, and nurturing brand that empowers individuals to embrace a wellness-focused lifestyle, fostering not only their personal health but also radiating positivity and care to their communities.
design notes
It was important that the visual brand elements evoked an energetic and welcoming feel. The choice of a vibrant color palette, inspired directly from the ingredients they use, captures the brand's energetic and approachable essence.
Kind Words from the Client
I loved working with McKenna! She really understood my vision and turned it into reality. Every aspect of my brand that I had imagined came to life, and I couldn't be happier.
-Victoria Thompson, Happyeeats Owner