Camryn Rabideau – Freelance Writer & Product Reviewer

Services: Branding, IG Templates, YouTube Banner + Thumbnail Templates

Camryn is a freelance writer and product reviewer within the lifestyle industry specializing in decorating and design. She was seeking a rebrand because she felt her current identity lacked cohesion. She really wanted her YouTube channel, IG, and website to feel more cohesive, ultimately providing more clarity as to who she is and how she can help potential clients and readers.

Wanting her brand to feel helpful, honest, friendly and dependable, we opted for a clean sans-serif font to convey a sense of transparency while the flowy cursive nature of the monogram feels friendly and approachable. The warmer colors within the palette are very inviting while the blue brings a sense of a loyalty, dependability and trust.